Confidence among UK consumers could be returning as new research
reveals that almost two-thirds of Brits (60 per cent) plan to increase
the amount they will spend on holidays in 2014, compared to the previous
year.
On average Brits will increase their travel budget by 14 per cent
compared to last year and a well-heeled 8 per cent will be investing
more than double their 2013 holiday spending. These findings make up
Diffusion’s 2014 Consumer Travel Trends report, commissioned by the
communications agency using OnePoll to survey over 1,000 Brits online on
their holiday plans in 2014.
In further positive news, more than one in six (17 per cent) plan to
increase their number of holidays, one in eight (12.5 per cent) are
looking to travel further afield and one in ten (10 per cent) will book a
multicentre trip. However, the ‘fly and flop’ remains a staple part of
British travel plans, with almost a fifth (19 per cent) of Brits
intending to book a beach holiday in 2014.
The report also examined the sources of information used by consumers
when planning and booking their holidays. Almost half (46 per cent) of
consumers will rely on word-of-mouth recommendation to select
destinations, with almost three in ten (29 per cent) planning to consult
review sites like TripAdvisor.
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