Asilia Africa has appointed Dave van Smeerdijk team as Director of
Marketing and Sales. Dave brings 25 years of safari industry experience,
of which 21 years was with Wilderness Safaris. He has in-depth
experience in all aspects of the industry, having worked across the
business in everything from guiding, operations, to Director of Group
Sales and Marketing.
Dave explains: ‘‘I am excited to contribute to this dynamic, growing
company. I look forward to adding value in the commercial sense, but
also to being part of the solution of protecting the wild areas of
Africa. East Africa is home to some of the largest populations of
Africa’s iconic wildlife that need to be safeguarded. I strongly believe
that tourism, when practiced in a responsible and sustainable way, can
be the driving force in protecting eco-systems, or in some cases,
restoring them.’‘
Bas Hochstenbach, co-founder and Commercial Director of Asilia adds:
‘‘We are delighted to have Dave as part of Asilia Africa. He’s a great
fit with our team, and I am confident that his rich experience will
enhance our business. Asilia is planning to grow significantly, with
three new camps this year alone, to realize our ambition to help protect
large stretches of crucial nature and wildlife areas. We are excited
that Dave will be part of this development.’‘
Dave will lead Asilia’s marketing and sales team in further developing our trade relationships.
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