Africa Travel Week event organisers Thebe Reed Exhibitions in
conjunction with Reed Travel Exhibitions have announced further details
of the Hosted Buyer Programme for Africa Travel Week, taking place at
the Cape Town International Convention Centre (CTICC) from 28 April to 3
May 2014.
The week comprises three co-located shows – International Luxury
Travel Market (ILTM) Africa; Incentives, Business Travel & Meetings
(IBTM) Africa and World Travel Market (WTM) Africa.
The Hosted Buyer Programme is exclusive to all three Africa Travel
Week events, creating tailored opportunities for exhibitors to meet with
top-level buyers in focused, one-to-one appointments. These VIP buyers
are qualified to attend WTM Africa, IBTM Africa and ILTM Africa via a
bespoke accreditation system.
WTM Africa’s world-renowned Hosted Buyer Programme offers a unique
opportunity for 300 senior level travel industry buyers with direct
purchasing power to attend WTM Africa as VIPs, including complimentary
accommodation, transfers and a contribution towards flight costs.The
Hosted Buyer Programme allows buyers to select appointments with
exhibitors prior to the show to enable them to maximise their time at
WTM Africa and engage in as many business discussions as possible during
the two days of the event.
WTM Africa Hosted Buyer Manager Paulina Lund says, “We
currently have buyers confirmed from 23 different countries including
Argentina, Australia, Belgium, Brazil, Bulgaria, Canada, France, Germany
and United Arab Emirates.” The dedicated Hosted Buyer Team employs a
highly targeted buyer recruitment campaign and applies a strict
qualification process, ensuring that the right business contacts are
brought to WTM Africa’s exhibitors.
“WTM Africa is great for us as it gathers the whole African market
under one umbrella. We are looking to meet suppliers for updates and
investigate new opportunities,” comments Klas Wallin, Sales Manager, Escape Safaris, Sweden.
“The opportunity to meet suppliers at WTM Africa is a must for us
to help us provide the very best service and most competitive prices for
our clients,” comments Steve Corriveau, Director, UNIKTOUR.
Katarina Shepherd, Marketing Manager, WTM Africa says, “We look
forward to welcoming hosted buyers who would like to attend WTM Africa
on 2 and 3 May. In addition to many interesting and innovative products
on display on the show floor, we have an exciting event programme that
will offer great learning and networking opportunities.”
IBTM Africa will host 50 international top level MICE
planners, guaranteed by the Hosted Buyer Programme. They are handpicked
from the UK, Europe, North America, South America, Middle East and Asia
Pacific, personally invited and verified against strict qualification
criteria . All Hosted Buyers will have proven inbound business to place
and will be qualified based on budget, type and number of events and
decision making ability.IBTM Hosted Buyers commit to conduct a minimum
of 36 appointments over two days with exhibitors of their choice and
exhibitors are also able to request appointments with the Hosted Buyers
they would like to meet.
“We are pleased to be bringing a group of international buyers to
the new IBTM Africa. Africa is a perfect meetings industry destination
and IBTM Africa will allow us to spend quality one-to-one time with
potential clients.” comments David Dodgeon, Green Route.
ILTM Africa offers up to 57 pre-scheduled appointments, 15
more than any other luxury travel event in Africa. Exhibitors at ILTM
Africa 2013 saw a return of 12 times their investment: – the event is
36% more cost effective than any other luxury travel event in Africa.
ILTM Africa’s strict qualification criterion ensures that only the
best of international luxury buyers with a particular specialism in
Africa are invited to the event. “At the first ILTM Africa I met with
people from a broad scope of interests across the African continent –
each of whom has helped me create truly bespoke experiences for our
clients. It is a pleasure to work with people who understand the needs
of ultra-high net worth individuals and I am really looking forward to
building on this great networking success at ILTM Africa 2014,” comments Philippe Brown of UK travel agency Brown and Hudson.
To apply to be a Hosted Buyer please visit:
WTM Africa – www.wtmafrica.com/en/Hosted-Buyer-Programme or email Polly Magraw Polly.Magraw@reedexpo.co.uk
IBTM Africa – www.ibtmevents.com/en/IBTM-Africa/Hosted-Buyer-Programme or email Shinu Pillai Shinu.Pillai@reedexpo.ae
ILTM Africa – www.iltm.com/africa/vip-buyers/becoming-a-vip-hosted-buyer or email David Patterson David.Paterson@reedexpo.co.uk
For further information about each of the Africa Travel Week events, please visit www.africatravelweek.com
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