Dar es Salaam — Travelstart Tanzania,
Africa's fastest growing global travel search site has launched the
first website in Tanzania to offer mobi-site bookings via mobile
devices.
Speaking to East African Business Week last week in Dar es Salaam,
the company's Country Manager, Sadiq Walji said the mobile website,
detects and adjusts to different mobile device screens and allows
customers to search, book and pay for domestic and international
flights.
He said booking confirmation is received instantly via email.
Walji said research by the Tanzania Communication Regulatory
Authority (TCRA) has indicated that more than 80% of the country's
population has access to at least one mobile network, and over 60% own a
mobile device.
"We see these statistics as a major motivator for online businesses
in the country. Mobile connectivity in Tanzania accounts for a
significant portion of Internet users who solely connect using their
cellphones and tablet computers," Walji said.
He said the development represents a vast, untapped market well within the company's potential customer base.
He said the mobile version of Travelstart Tanzania Limited is set to
improve their customers' shopping experience as they seek real-time
travel information and flight prices on the go.
The online travel agency reported a 464% increase in mobile traffic
to Travelstart.co.tz between 2012 and 2013 which further indicated the
need for a mobi-site. It's an effective travel agent in your pocket and
you don't need the latest smartphone device to use the mobile version of
the website. It's an indispensable tool for travelers everywhere who
are keen to search for flights on the go, and its saves time and money,"
Walji said.
Since opening in South Africa in 2006, Travelstart has expanded to include emerging markets throughout Africa.
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