COUNTIES in the Coast will work together to market
the region and boost tourist numbers, Mombasa tourism executive Joab Tumbo has
said.
Tumbo yesterday said the six counties have
different unique products to offer and will market them better in a joint
venture as opposed to individually.
Speaking in his office, Tumbo said discussions
among Mombasa, Kilifi, Lamu, Kwale, Taita Taveta and Tana River counties are
underway at the executive level.
"Coastal counties need to work together to
have a central marketing pool. We want to regain the region's lost glory,"
said Tumbo ahead of their trip to Berlin, Germany for the 2014 International
Tourism Bourse set for March 5 to 9.
Some 16 counties from Kenya will attend this
year's trade fair.
Other counties set for the trip include Isiolo,
Kisumu, Homa Bay, and Rift valley counties which will form a circuit.
Tumbo said Kenya and the Coast have to take
urgent steps to beat stiff competition from emerging markets like South Africa
and Tanzania.
"Tourism is the backbone of this region. We
cannot allow it to die," he said.
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