Tanzania expects more visitors from Germany in near future

ARUSHA, Tanzania, March 10 (Xinhua) -- Tanzanian tourism authorities are expecting more tourists from Germany in the next few years, an official said on Monday.

Germany is the Tanzania's fourth largest source market, coming after Britain, the United States and Italy. In 2012, Germany brought in the country more than 36,000 tourist arrivals.

When briefing on what transpired during the just-concluded International Tourism Exchange (ITB), which is the world's largest annual tourism exhibition taking place in Berlin, Germany, Pascal Shelutete, Public Relation Manager of the Tanzania National Parks (TANAPA), said that the number of Germany tourists is likely to increase following the Tanzanian government's endeavors to promote its tourist destinations abroad.

"During the convention, Tanzanian stand attracted hundreds of tourists, travel agents and other tourism stakeholders in the ongoing," he said.

Tanzanian delegation in ITB, led by Lazaro Nyalandu, Tanzania's Minister for Natural Resources and Tourism, is represented by more than eight government institutions and 53 exhibiting companies representing the Tanzanian private tourism sector.

"The flow of visitors in the stand who were looking for various information regarding Tanzanian tourist attractions brings hope that Tanzania will receive more tourists from Germany in the near future," Shelutete said.

According to Tanzania's International Marketing Strategy, Germany is among the four primary target markets, which Tanzania is managing to increase its market share.

Tanzania's participation in ITB this year is focusing on showcasing its unique and breathtaking tourist attractions, which has resulted in it being crowned as Africa's Best Safari Destination by Safari Bookings.com.

Tanzania was also voted by the world public to have three of Africa's Natural Wonders, Kilimanjaro, Serengeti, and the Ngorongoro Crater, and has received several accolades in the past two years, making it one of Africa's most sought for tourist destinations which gives tourists lifetime memories of a true life experience.