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Minister
for Natural Resources and Tourism Hon. Lazaro Nyalandu (centre) together with
the Hon. Abdulkarim Shah (right-MP for Mafia) who is also the Vice Chairperson
of Tanzania Tourist Board and Dr. Aloyce Nzuki, Managing Director of Tanzania
Tourist Board in the ongoing International Tourism Exchange in Berlin, Germany.
Tanzanian stand attracted
hundreds of tourists, travel agents and other tourism stakeholders in the
ongoing International Tourism Exchange, which is the World’s largest annual
tourism exhibition taking place in Berlin, Germany. Team Tanzania in ITB is led
by the Minister for Natural Resources and Tourism, Hon. Lazaro Nyalandu. The
flow of visitors in the stand who were looking for various information
regarding Tanzanian tourist attractions brings hope that Tanzania will receive
more tourists from Germany in the near future.
Tanzania in ITB this year is
represented by more than eight Government Institutions and 53 exhibiting
companies representing the Tanzanian private tourism sector. These include Government
Institutions representatives from the Ministry for Natural Resources and
Tourism; Antiquities Division; Tanzania Tourist Board; Zanzibar Commission for
Tourism; Tanzania National Parks; Ngorongoro Conservation Area Authority; East
African Community and the Tanzania Airports Authority.
The Private Sector is represented
by 24 tour operators and travel agencies; 28 accommodation establishments and 1
airline company. Out of these, 14 companies are from Zanzibar while 39 are from
Tanzania mainland.
Germany is Tanzania’s fourth
largest source market, coming after United Kingdom, USA and Italy. The German
market brings in more than 36,000 tourist arrivals in 2012. According to
Tanzania’s International Marketing Strategy, Germany is among the four primary target
markets, which Tanzania is targeting to increase its market share.
Tanzania’s participation in ITB
this year is focusing on showcasing Tanzania’s unique and breathtaking tourist attractions,
which has resulted in it being crowned as Africa’s Best Safari Destination by
Safari Bookings.com. Tanzania has also been voted by the World Public to have
three of Africa’s Natural Wonders: Kilimanjaro, Serengeti, and the Ngorongoro
Crater and has received several accolades in the past two years, making it one of
Africa’s most sought for tourist destinations which gives tourists lifetime memories
of a true life experience.
The International Tourism
Exchange, commonly known as ITB Berlin has been taking place since 1966,
attracting more than 170,000 visitors annually (exhibitors, trade visitors and
media from all over the world).The exhibition provides exhibitors with an
excellent opportunity to meet with key tourism players from all over the world,
establish new contacts, strengthen existing ones, enter into partnerships,
network and get abreast with new developments.
By Pascal Shelutete
TANAPA
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