The Tanzania Tourist Board (TTB)
Delegation completed a successful Study Mission in New York and
Washington, DC to gain a better understanding of the American market and
its potential, by meeting with experts representing diverse areas of
the tourism industry. The visit, arranged by The Bradford Group, TTB’s
USA representative, provided insights and briefings on marketing
initiatives that have been proposed for promoting destination Tanzania.
H.E
Ambassador Liberata Mulamula of Tanzania Embassy, Washington DC
(centre) poses in group photo with Tanzania Tourism officials pictured
from left to right: Allan Kijazi Director General, Tanzania National
Parks; Hon. Abdulkarim Shah, Vice Chair Person, Board of Directors,
Tanzania Tourist Board; Teddy Mapunda , Board of Directors member,
Tanzania Tourist Board; and Devota Mdachi, Director of Marketing,
Tanzania Tourist Board
Member of Parliament from Mafia Island, Hon. Abdulkarim Shah, Vice
Chair Person, Board of Directors, Tanzania Tourist Board headed the
delegation comprised of Teddy Mapunda, Marketing Chair, Board of
Directors, Tanzania Tourist Board; Devota Mdachi, Director of Marketing
and acting CEO, Tanzania Tourist Board; Selenga Ian Kaduma, Legal
Advisor, Tanzania Tourist Board, Allan Kijazi, Director General,
Tanzania National Parks, Johnson Manase, Manager Tourism Services &
Customer Care, Tanzania National Parks and Veronica Ufunguo, Manager
Tourism Services, Ngorongoro Conservation Area Authority.
United
Stated Tour Operators Association (USTOA) President Terry Dale (second
right) poses for photo with Tanzania Tourist Board team during their
recent visit to the USA. From left to Right: Devota Mdachi, Director of
Marketing, Tanzania Tourist Board; Teddy Mapunda, Board of Directors
member, Tanzania Tourist Board; and next to Mr Terry is Hon. Abdulkarim
Shah, Vice Chair Person, Board of Directors, Tanzania Tourist Board
The program included meetings at the new Tanzania House at the
Permanent Mission to the UN in New York, hosted by H.E. Amb. Ramadhan M.
Mwinyi, Ambassador and Deputy Permanent Representative. In Washington
D.C., the delegation was hosted by H.E. Ambassador Liberata Mulamula and
her team including Suleiman Saleh, Second Secretary, Political Affairs
&Tourism and Immaculata Diyamett, Senior Tourist Officer. Amb.
Mulamula also hosted a dinner in the delegation’s honor with the local
Tanzania Diaspora community.
Mr
Eddie Bergman, Executive Director of Africa Travel Association Africa
Travel Association (center) in a group photo with TTB delegation after
holding a meeting in New York USA recently. These are: Karen Hoffman,
Bradford Group/ Tanzania Tourist Board representative in the USA (left);
Teddy Mapunda, Board of Directors member, Tanzania Tourist Board
(second left); Hon. Abdulkarim Shah, Vice Chair Person, Board of
Director, Tanzania Tourist Board (second right); and Devota Mdachi,
Director of Marketing, Tanzania Tourist Board (right)
Hon. Abdulkarim Shah noted that, “It is critical for us as the TTB
Board, to help keep up the momentum for Destination Tanzania in the US
market, which in 2013 was the number one source market for our country,
if we are to succeed in continuing to generate more tourism arrivals
from the United States, especially in the face of stiff competition with
other African and long-haul destinations that have much larger
budgets, the key is to be focused and selective, and maintain a
proactive presence.”
The high level tourism delegation program also included a diverse
range of travel industry partners including Questex, the publishers of
Travel Agent Magazine and Luxury Travel Advisor as well as the
organizers of the Tanzania Specialist Travel Agent University program,
which educates travel agents about Tanzania and how to better sell
Destination Tanzania. Tanzania to date has 2,510 graduates of this
course. The TTB delegation also had productive meetings with Terry Dale,
President, United States Tour Operators Association (USTOA) and Eddie
Bergman, Executive Director, the Africa Travel Association (ATA). TTB is
a member of both Travel Industry associations.
SOURCE: Tanzania Tourist Board
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