THE Tanzania Tourist Board (TTB) has charted favourable strategies
calculated at enhancing the tourism industry's contribution in promoting
the national income, from the current 17 per cent to 30 per cent in the
next five years.
TTB's Acting Managing Director, Ms Devotha Mdachi, availed the
promotion plan recently in Dar es Salaam while addressing the
International Tourism Exhibition that ended over the weekend.
Ms Mdachi also hinted that apart from promoting the sector's income
contribution, plans were underway to establish tourist attraction branch
offices in various places in the country, in a move to boost the slow
growing domestic tourism.
She said that domestic tourism's growth was still at a snail pace and
calls for concerted efforts to be made to enable it have meaningful
contribution towards national coffers, instead of depending on foreign
tourists alone.
"We have made various efforts to ensure the sector contributes
effectively to the national economy and for now we continue with the
ambitious strategic goals to see this industry contributes to about 30
per cent in the next five years.
"We continue to establish our information branch offices in different
places for encouraging locals to visit our tourist attraction centres,
in order to boost its economic output towards the national economic
growth," said Mdachi.
Commenting on the just ended International Exhibition, she said it
was a big success as over 1,000 participants attended. She said despite
the success realised, still there was a lot to be done in terms of
initiating incentives for attracting for local companies participation
promotion.
Ms Mdachi said the move would obviously enhance the local
participants' number next year. "Our performance has been indeed a great
success even though it was our first year and we believe the
forthcoming exhibition will have a great number of big firms," said
Mdachi.
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