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Sunderland Celebrates African ties
Sunderland AFC celebrated its ties with the African continent at the Stadium of Light this weekend, hosting delegations from both South Africa and Tanzania.
The Black Cats have forged strong links with Africa in recent seasons and to celebrate its partnership with Tanzania, held a special Tanzania Day at the stadium as the Black Cats welcomed Chelsea FC.
A delegation from Tanzania Tourist Board, including His Excellency Peter Kallaghe, High Commissioner for Tanzania in the UK, attended the game which saw members of the club’s first team warm up in special Visit Tanzania t-shirts to showcase the club’s commitment to promoting tourism in Tanzania.
Also in attendance was His Excellency Obed Mlaba, the High
Commissioner for South Africa in the UK, who before attending the match,
met with the club’s Commercial Director, Gary Hutchinson, to speak
about the club’s current role in Africa and plans moving forward. 
Speaking ahead of the match, His Excellency said: “I would like to
thank Sunderland for meeting with me, the presentation from the club was
excellent and their project in Africa is showing a lot of potential. I
look forward to working with club on future activities.” As part of Tanzania Day, the Tanzania flag was flown outside the Stadium of Light, with various promotional stands located in and around the stadium. Extensive coverage of the day also featured across SAFC’s social channels, with the visiting delegates also posing for photos pitchside pre-match.
Gary Hutchinson said: “Sunderland AFC is hugely proud of its
partnerships in Africa and today was dedicated to our growing
relationship with the nation of Tanzania and to welcome the delegation
from South Africa. “Tanzania Day represented the club’s commitment to helping to promote tourism in Tanzania and it was an honour to host so many of our friends from across Africa. We look forward to further building on our relationship with the African continent.”
Tanzania Day also saw the launch of one of SAFC’s biggest ever
competitions, offering Black Cats fans the opportunity to win a holiday
of a lifetime to Tanzania, courtesy of club partners Tanzania Tourist
Board and South African Airways. For more information about the
competition and to enter please visit www.safc.com/tanzaniaholiday,
terms and conditions apply. Through its many partnerships, football club relationships and grass-roots activities, Sunderland AFC has established itself as one of the most respected English Premier League clubs across Africa.
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