RHINO HORN DROPPED IN CHINA BY 23.5% BETWEEN 2012 AND 2014

Resident surveys conducted in Beijing, Shanghai, and Guangzhou have shown real progress in China's consumer awareness when it comes to rhino horn.
50% of respondents now believe that horns are obtained from poached rhinos—that’s a 51.5% increase in awareness from 2012 levels! http://bit.ly/1FRLSMr


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