Dubai’s
presence at this year’s World Travel Market (WTM) Africa highlighted
new attractions and a continued appeal of Dubai to visitors from Africa.
The
Dubai stand featured a blend of heritage and culture and cutting-edge
technology. Guests were showcased the tradition of henna artists and a
visual appeal of Dubai 360 – an immersive virtual reality tour of the
city.
Issam Kazim, CEO of Dubai Tourism, said: “Africa has always
been one of our key target source markets for visitors as part of our
diversification strategy, reflected in the more than 750,000 overnight
visitors. Dubai’s range of attractions, experiences and events already
hold great appeal for families across all of our source markets, and
with four major theme parks opening in the emirate in 2016, this is set
to be significantly enhanced. At the same time, African countries have a
lot of potential, especially given their increasingly prosperous
populations that seek to travel and explore the world.”
A further
announcement made at WTM Africa 2016 was Dubai Tourism’s plan to host
500 African travel trade delegates, including 150 from southern Africa,
in June this year to give them the opportunity to experience Dubai.
Taking place from 2-7 June, the trip will last four days and five
nights, allowing participants to effectively communicate to customers.
Last
year Dubai welcomed more than 750,000 visitors from the African
continent. Nigeria remains Dubai’s top African source market, but the
emirate has also maintained a focus on key African markets such as
Kenya, South Africa, Ethiopia, Angola and the United Republic of
Tanzania through a series of road shows and trade events across the
region.
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