By Iddy Mwema
Iddy
Mwena in a bid to promote tourist attractions, Tanzania Tourist Board
(TTB) has embarked on global e-marketing campaign by developing a modern
destination online tourism portal and Application.
Launching the
online system in Dar es Salaam, TTB Acting Marketing Director, Mr Philip
Chitaunga, said the online services will help much on promoting the
tourism attractions existing in the country.
"Due to the growth
of technology globally, especially internet, many tourists prefer using
online systems to access tourism information and it is the reason why we
decide to come up with the application and the website," he said.
Following the
introduced online portal, many tourism firms especially Small and
Medium-sized Entrepreneurs (SMEs) will be supported to increase their
earnings and conduct their business more easily.
Moreover, the
portal will serve as tool for directly accessing tourist markets as well
as online payment, a move that will allow tourists to directly pay for
the service providers in the country and enable government pocket its
rightful revenue income as well as tourism agents.
"The Tanzania
Tourism App, contains detailed information on various tourist
destinations in Tanzania, among other things the App gives includes an
overview of what Tanzania can offer as unique tourist destination in
Africa, things to do, hospitality services and how to plan their trips
just to mention a few," he noted.
According to him,
the introduction of e-marketing campaign is expected to bolster the
tourism industry in the country as well as make it more a foreign
exchange spinner.
He, however, urged
Tanzanians to use both products when scheduling their local tourism
visits during their holidays, as the products were not designed for
foreigners alone.
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