A new
marketing program was endorsed last week by Zanzibar's Ministry of Information,
Culture, Tourism and Sports to drive the islands' tourist economy to the top
destination spot in the Indian Ocean.
The
program, called 'Destination Zanzibar', will be driven by Stone Town Based
destination management company, Grassroots Traveler, and will compete with the
Maldives and Seychelles Islands, which have long been top Indian Ocean
destinations due to heavy investments in the tourism sector.
Preliminary
promotional activities are already underway in the Gulf States, which were
specifically selected due to their diversified market and status as an untapped
region for advertising travel to Zanzibar.
In
addition to its well-established reputation for pristine beaches and exotic
ambiance, 'Destination Zanzibar' also aims to showcase the island as an
environmentally sustainable destination with a variety of cultural events and
experiences that will heighten the travel experience.
Tourism
is Zanzibar's leading source of revenue, earning 72% of the islands' foreign
currency and 27% of its annual GDP.
SOURCE: TanzaniaInvest
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