Ali Kiba has
finally released his long-awaited song, 'Lupela' after weeks of
anticipation amongst his legion of fans in East Africa and beyond.
The song is part of
the "Poaching Steals from Us All" campaign, launched last year by
WildAid and the African Wildlife Foundation, who work together in Africa
and Asia to reduce consumer demand for wildlife products and to raise
awareness of Africa's poaching crisis.
The video that
showcases the song was shot on location in Los Angeles, USA, where Ali
Kiba was appearing as a guest of honour at a glittering event hosted by
the international wildlife organisation WildAid.
Under the slogan
'Ujangili Unatuumiza Sote', Ali Kiba has worked alongside WildAid to
raise awareness in Tanzania about the plight of the nation's elephants,
which have been slaughtered in their thousands for their ivory.
At a star-studded
event that was held at the Slipway Hotel in Dar es Salaam over the
weekend, invited guests and the media got to hear the song and see the
video for the first time.
"We're so proud to
have Ali Kiba as a WildAid Ambassador," said Salome Gasabile of WildAid.
"Over the past year, he and his manager Seven has worked tirelessly for
the elephants and we know that this song is going to make a big
impact".
"It was a pleasure
to be part of this project. I hope whenever someone listens to this
song, he or she will remember the positive impact elephants have towards
Africa's heritage and economy.
They generate so
much money through tourism and those funds can go towards creating jobs,
building schools and hospitals for communities around the national
parks," said Aleya Janell ('Lupela'), who appeared as the video vixen in
the song.
Asha Franklin, who
appeared as one of the elephant dancers, has worked alongside Rihanna,
and Ciara on various music videos and was excited to contribute her
talent towards this great cause.
"This video was so
cool for combining great music and a cause," she said. "Having us as
elephant dancers was so creative but, even though it's entertainment,
you still can see the importance of the cause.
" The video itself
was directed by Kevin Donovan, and produced and recorded by Brian Rumsey
as a contribution to the campaign. Oththan Burnside, who has worked
with various global icons including Rihanna and Sean Paul, choreographed
the "the elephant dance".
"Let's make 2016
the Year of the Elephant -- one we'll remember as the year we finally
stopped the ivory trade and gave elephants a real chance to recover from
poaching," said Ms Burnside.
"Help to play a
part in saving these beautiful animals! Please check out Lupela,
Alikiba's new music video that I had such a pleasure choreographing"
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