Dar es Salaam — The government has announced a $1.5 million tourism
rebranding project to film and produce television commercials that will
run on global networks like CNN and the BBC.
Lazaro Nyalandu, Tanzania's Natural Resources and Tourism Minister,
recently said: "The Re-branding Destination Tanzania project is expected
result in an increase in the number of tourists' entering the country
with a goal of attracting at least 2.5 million tourists per year in the
next five years."
He said, the US-based Pursuit Production is currently filming tourist
attractions in Zanzibar, the Serengeti National Park, Mount Kilimanjaro
and the Ngorongoro Crater, among others.
"I am optimistic that the advertisements would boost tourist
arrivals," he said. He went on to indicate that once filming has been
completed, Tanzania President, Jakaya Kikwete will preview the
advertisements before the scheduled launch next month.
The tourism sector currently represents nearly 3.4% of the total GDP of Tanzania and employs approximately 500,000 Tanzanians.
In 2013, a total of 1,135,884 tourists visited Tanzania, bringing
earnings from the Tanzania tourism sector to an historical high of $1.8
billion. According to a recently released World Bank report, the
country's tourism industry could generate as much as $ 16 billion by
2025, which would lead to even more job creation and increased revenues
over the next 10 years.
0 comments:
Post a Comment