Local, international celebrities team up in Tanzania ‘Wildlife Pride Campaign’

Various religious leaders involved in the �Wildlife Pride Campaign� in a tourist van when they visited Tarangire National park having the largest number of elephants to learn the effects of elephant poaching which threatens the country of late. (File Photo).
 Following the continuation of poaching and wildlife trafficking incidences in the country conducted by poachers, the government has launched an awareness campaign involving local and international celebrities, religious leaders and organisations.
 
Dubbed ‘Wildlife Pride Campaign” the move is to fight against poaching in the country. It  involve local celebrities like former Miss Tanzania Jacqueline Mengi, artists Ali Kiba, Vanessa Mdee and  former NBA player Hasheem Thabeet.
 
 They will be joined by international celebrities who include Jackie Chan, Yao Ming, Edward Norton, Prince William and David Beckham.
 
However WildAid and African Wildlife Foundation (AWF) are the main sponsors of the awareness campaign that intends to end poaching and wildlife poaching or reduce in large amount the incidences.
 
Tanzania boasts 16 national parks — including Ruaha, Serengeti and Tarangire — the Ngorongoro Conservation Area and 17 game reserves, including the Selous. Yet despite ongoing conservation efforts, the country is now poised to lose one of its most recognised and valued resources: the African elephant.  Growing affluence in Asia has produced a new class of ivory consumers.
 
In the past five years, Tanzania has lost 60 percent of its elephants; the population fell from an estimated 109,051 in 2009 to just 43,330 in 2014.12 Tanzania’s rhino population fell from 10,000 in 1970 to 12313 in 2014 and is now believed to number just 80 mainly because of poaching for ivory, very large profits from this illegal activity are made in China and other consumer nations, while Tanzanians are left to bear the cost.
 
A recent WildAid/AWF survey of over 2,000 Tanzanians in both rural and urban areas, found more than 79 percent of respondents said that it would matter a great deal to them if elephants disappeared from Tanzania and over 73 percent said that they associated wildlife with their national identity and heritage.
 
“Tanzania has always been known for its large elephant herds and, together with Botswana and Zimbabwe, is home to half of all of Africa’s elephants” report said.
The illegal wildlife trade is estimated to be worth over $10 billion (USD) per year and has drastically reduced many wildlife populations around the world.
 
During the campaign all of them will deliver anti-poaching messages in print and electronic media, billboards and videos in public spaces. The aim is for the campaign to reach as many people as possible, including those in rural areas.
 
At the official launch of the campaign in Dar es Salaam yesterday, the Minister for Natural Resources and Tourism, Lazaro Nyalandu, said the government alone cannot manage to stop poaching and wildlife trafficking without involving various people and institutions.
 
He said it will do everything to ensure that the country’s heritage is preserved by developing all systems and preparing short as well as long term strategies.
Said he: “Our elephants have been a great asset to this country in many ways and the government is determined to stop their slaughter. But we cannot do this alone; so we want to enlist the assistance of all citizens in putting a stop to the theft of our national heritage”. 
 
“We believe that efforts of religious leaders, envoys, celebrities and international organisations in the fight against poaching in this country will bring it to an end.  I also commend  the government of China for stopping the trade in ivory products as one way of minimizing  the problem.”
 
He further said that through the cooperation, people will get the message and understand the impact of killing elephants and wildlife trafficking.
 
He told religious leaders that they have opportunities to educate worshipers while celebrities will convey messages in line with their positions.
 
Speaking during the function, the US Ambassador to Tanzania, Mark Childress, said the problem of poaching in Tanzania and other African countries is caused by conflicting information on the importance of wildlife.
 
He added that in combating poaching it was important that its symptoms and causes must be addressed.  He added joint collaborative efforts are needed to fight illegal ivory trade and the task should not be left the government alone.
 
Ambassador called on tightened security across, and the government should build public awareness campaign in rural areas.
 
Chinese envoy Lu You Qing was impressed by steps taken by Tanzania to maintain wildlife development.
 
He pledged his country’s continued support to save the elephant species from extinction. A recent report suggests that Tanzania is the largest source of poached ivory in the world.
 
The Wildlife Campaign Ambassador, who is also the former Miss Tanzania, Jacqueline Mengi, said she was happy to be among anti-poaching ambassadors.
 
She said as a group they will ensure that the country’s heritage is protected, noting: “When preparing this campaign I visited an elephant orphanage centre in Nairobi. It was sad to see how baby elephants were suffering as a result of losing their ‘parents’ as a result of poaching. These animals have the right to live and not being killed.”
 
Jacqueline promised to sponsor the campaign adverts through IPP Media outlets as her contribution to the anti-poaching campaign in the country. 
 
She called upon Tanzanians to convey the anti-poaching message in order to safeguard the country’s heritage.
 
Award-winning singer-songwriter Alikiba has become an Ambassador for the campaign. "I'm honoured to lend any support that I can to this effort to protect our wildlife", said Alikiba. "Our beautiful elephants must be allowed to live - free and wild - instead of ending up as a carving on somebody's coffee table."
  
African Inland Church Bishop Charles Salala said in its efforts to curb poaching the government should prepare long term strategies to teach the future generation about the importance of wildlife for the country’s development.
 
“Children should be taught the subject from nursery schools to make them love wildlife. This will help in ending poaching incidences as a short term strategy like the current one involving various people”, Bishop Salala said.
 
The Sheikh of Dar es Salaam Region, Alhad Mussa Salum, noted: “We don’t always agree on everything, but we all agree that poaching and smuggling ivory are completely wrong and we join the government in this fight.”
 
Africa Wildlife Foundation Chief Executive Officer, Dr Patrick Bergin, said Tanzania had lost 60 per cent of its elephants in the past six years, mainly because of poaching for ivory.
 
“The bad thing is that very big profits from this illegal activity are made in China and other countries while Tanzanians are left to bear the cost,” he lamented.
 
Commented WildAid Chief Executive Officer Peter Knights: “The poaching of elephants is literally theft from all Tanzanians and future generations.” He advised all media houses to participate in the campaign as the assistance of everyone is needed in efforts to get rid of it.
SOURCE: THE GUARDIAN


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