Tourist firms to promote Tanzania in London

Tanzania Tourist Board (TTB) Head of Marketing, Geofrey Meena

A total of 42 Tanzanian firms engaged in tourism sector will take part in the November World Travel Market (WTM) in London slated from November 3-6 this year to promote Tanzania as Africa’s best safari destination.

 

Tanzania Tourist Board (TTB) Head of Marketing Geofrey Meena told The Guardian that a delegation of government officials both the Mainland and Zanzibar will also go to London accompanied by tourism Minister Lazaro Nyalandu.

 

Meena said the firms include tour operators, travel agents, hoteliers, camps and four airline carriers with the public institutions comprising Zanzibar Commission for Tourism (ZCT), Tanzania National Parks and Ngorongoro Conservation Area Authority.

 

Others also will include the tourism ministry, Tanzania Association of Tour Operators (TATO) and Tourism Confederation of Tanzania (TCT).

He said that WTM conference will also enable tourism stakeholders to meet and exchange experiences with their counterparts from around the globe to promote tourism and other issues related with the sectors’ investments. 

 

The delegation will also reveal to other stakeholders, the country’s new international marketing strategy for the next five years to promote Tanzania as a tourists’ destination in the world, he said.

 

“Our main focus is just to get stakeholders’ views that will allow us to meet our planned activities during the implementation of marketing our country,” he noted.

 

The new international marketing strategy in the country has been designed to increase tourist arrivals to enable the sector contribute effectively towards the attainment of the millennium development goals particularly poverty eradication.

 

The TTB official also said the new strategy has been developed to show them a way to improve Tanzania’s competitive position in the international tourism market and ways of increasing tourists.

 

“The strategy will allow TTB and TCT to ensure that Tanzania shifts from the 90th position to 75th position through promotion and strengthening tourism infrastructure like airports, airstrips and the quality of services in hotels and lodges,” he said.

 

He also pointed out that the country’s tour operators will have an opportunity to interact with their counterparts and see how to forge partnerships in order to promote tourism in the country and Tanzania’s businesses at large.

 

“As a way of marketing the country through the distribution of promotional materials to visitors, TTB has already printed and sent such promotional materials to the UK.

 

SOURCE: THE GUARDIAN